I started out on the retail floor at Alo's very first store and grew with the brand from there, helping to market and scale additional stores and studios as Alo expanded nationally. That growth carried into leading yoga programming and management across LA and NYC, overseeing 6 studios and 50+ classes daily, while growing attendance 82% and increasing retention 13%.

Organizing community series, such as Mindful Masters which drew 200+ in-person attendees to every event, as part of a broader push into new markets through experiential and grassroots marketing. I also managed invite-only Master Classes with accredited fitness instructors and hosted Julianne Hough's KINRGY classes, The Class by Taryn Toony, and Sweat Sessions by Aubre Winters in studio.

When the pandemic hit, photoshoot production became the new focus. Brand campaign shoots across LA, Aspen, and Joshua Tree, ecomm shoots, and all model bookings along the way. The result: 23 photoshoots in 30 days, covering seasonal campaigns and a full ecomm rebrand.