As BIGFACE's Marketing Director, I set the creative direction across every photoshoot and campaign, and led new product and capsule drops spanning wardrobe, coffee, and brand collaborations co-developed with Jimmy Butler.

Activations spanned LIDS, the F1 Miami Grand Prix, Project Backboard, and the World Coffee Expo Copenhagen, plus a run of mobile coffee pop-ups. Closer to home, the Miami flagship opening brought it full circle: events, community programming, and merchandising, all built around the store's launch.

Launched 3 READYBEV SKUs end-to-end, formulation and positioning through go-to-market and retail placement in Miami and NYC, including launch activations with Jimmy.