I joined Blank Street as its 2nd marketing hire, when the brand was just 5 local coffee carts. In less than two years, I helped scale the identity across 4 cities and two countries, building the marketing function from scratch as the company grew faster than most teams ever get the chance to.

Leading the brand collaborations with 818 Tequila, Chamberlain Coffee, and Supergoop!, I turned each into a genuine cultural moment that had people talking, posting, following and lining up outside the shops for hours.

Behind every new market launch was a local and regional marketing playbook covering community activation, retail marketing, in-store merchandising, grassroots outreach, and neighborhood events, the operational backbone that let Blank Street feel like your local coffee shop in every city, not just another chain moving in.