As SIGN's Fractional CMO, I built the brand positioning, formulation, and packaging from the ground up, laying the foundation before the product ever launched. That groundwork translated directly into retail, securing placement in Erewhon, Sunlife Organics, and Alo Wellness Centers.

On the go-to-market side, integrated agency strategy spanned brand, influencer, and social, culminating in a prelaunch push that gifted product to 400+ influencers, building buzz before a single bottle hit shelves.